Flip The News

A bold media campaign concept developed for #UseTheNews, designed to challenge traditional journalism and re-engage Gen Z with news content. #FlipTheNews combines guerrilla marketing, street installation art, and digital storytelling to provoke public conversation and media reflection. Centered around Gen Z activists, the campaign has four phases, from ideation to real-time documentation and viral distribution across social platforms. It sparks awareness, promotes media literacy, and pushes for change in how news connects with younger audiences.